On behalf of myself and Mike Killi, I’d like to welcome you back to the Barry Cunningham Show. I can’t believe that we’re already almost half way thru February 2014. Mike and I have been so busy already here in this new year.
This is a busy time for those of us in social media. We have the Super Bowl, the Grammys, the Daytona 500, the Oscars, and so much to cover. But, we’ll be ramping up the show in a shorter more frequent format moving forward.
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But this episode is a big one. Nearly 2 hours of jam packed commentary on social media and specifically the real time marketing exploits of some brands during the Super Bowl. And in this episode we have an interview with Jill McFarland who is the Senior Manager of Digital and Social Media for Applebee’s restaurants.
We love how Applebee’s engages on social media, namely Twitter. we’ve had some fun interacting with them on many separate occasions. They’re obviously a brand that does it right. You’ll enjoy hearing about their strategy on social media.
The whole show is below but if you want to cheat and jump ahead to hear about Applebee’s, we’re ok with that. Jill’s interview is at the 1:01 mark.
Simply click the orange button below to listen to the show.
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What got my attention about Applebee’s was the way they interacted with me around the broadcast of the Golden Globes. If you’re not familiar, they ran a promo wherein they ran a commercial and pumped it on social. The idea was very simple. They prompted viewers to submit Vine videos about the around the hashtag #BeeFamous.
and more…
Two winning Viners would be selected at random and they will have their Vines featured in Applebee’s spots that will air this month. Obviously this integration of using traditional advertising to drive social media is of great interest to me as I’ve been championing this for some time.
Most recently, we saw Esurance underscore the value of this approach. At this point we can conclude. A solid promotion backed by traditional advertising can generate massive engagement and participation.
