The Barry Cunningham Show | Episode 4

Welcome back to the Barry Cunningham Show with my co-host, Mike Killi.
(Episode 4 audio file is below…running time is 1 hour and 52 minutes)

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Have you ever heard someone say that “they do social”? What does that mean? It seems everyone is telling every business and brand on the planet that they “do social“. It’s an overused phrase that we feel is a bit misleading.

We also talk about the need for brands and businesses to humanize their social media efforts. On the show we reference a few articles:

a Forbes article titled: Five Tips For Humanizing Social Media Strategy
an article by Amy Jo Martin on the Harvard Business Review titled: To Monetize Social Media Humanize It

We also refer to a quote that I think epitomizes the problem that some brands have in social media. It’s by Michael Littman who writes a blog for CMOs and he nailed it with this.

“Obviously price/item advertising is essential for many marketers. But when all you do is talk about your price, your brand is about your price. Period”

I love that quote. If you take the human side out of your marketing, you’ll never be remembered for what you stand for. All you’ll be remembered for is a sales price. It might work for a while, but it’s not a long term strategy in today’s social driven environment.

In this episode, we feature a great interview with the “UnMarketer”, Scott Stratten. Scott is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Scott has worked with brands like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they needed help guiding their way through the viral/social media and relationship marketing landscape.

He now has nearly 160,000 people who follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. His new Book “QR Codes Kill Kittens” drops next week and we’re excited to have him on this week’s show.

Follow Scott Stratten on Twitter by simply clicking the link below. Assuming of course that you are a Twitter user. You do use Twitter don’t you?

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We hope you enjoy the show and if you do… please spread the love and tweet this out.

Episode 1 had over 7,000 listens and over 500 re-tweets. Episode 2 had over 12,000 listens and over 600 re-tweets. Episode 3 had over 6,000 listens.

We’ve been humbled. Thank you all so much for taking your time to listen to us. We’re having a ball doing this show and if you keep listening, we’ll keep talking!

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