The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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A 32 year old mother of 3 young boys goes on a diet, gets herself in phenomenal shape, shows off the results of her efforts, seeks to inspire the cupcake eating fatties among us to get off the couch and do the same and in turn gets vilified on social…
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Before you read any more of this post, I have to ask a question. Do you really care about creating great content? Seriously...I have to ask. I speak to people all day on Twitter and I talk to brands and advertising agency execs as a part of my daily business…
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