real time marketing

Mar 12

First Kiss Video By Wren Is Brilliant!

By Barry Cunningham Destroying Conventional Wisdom

When is an advertisement not an advertisement? When it drives us to such emotional peaks that we forget we're watching a commercial for a product. I'm not sure I've seen an ad that has compelled viewership, by such a diverse audience, as this "First Kiss" video by L.A. fashion label…

Feb 08

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Being Honest About Twitter In A Dishonest Way

By Barry Cunningham Social Media News

I don't Know Bill Crandall, but I know people like him. You probably do too. You know, it's those people that you go out to lunch with who pour salt on their food before they even taste it because they just assume it needs more flavor. Usually they're so wrapped…

Jan 27

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Stop Talking About The Oreo Tweet. It’s All About Arby’s

By Barry Cunningham #SocialTV

Last night's Grammys broadcast wasn't all that memorable from a musical perspective. Although the performance by Nile Rodgers, Daft Punk, Stevie Wonder and Pharrell was truly awesome. Those of us in social media marketing will remember last night's Grammys as the night the Oreo tweet was dethroned as the Tweet…

Dec 06

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Century 21 Amazon Drone Landing Pad

By Barry Cunningham Destroying Conventional Wisdom

Are you friggin kidding me?? A real estate company did this? Wow! yes! This is real-time marketing! This is content marketing that goes beyond the crappy Facebook post or horrendous tweet. As detailed in AdWeek, this timely work isn't the first real-time marketing opportunity taken by Century21. Roughly the size…

Oct 02

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AMC Theatres Social Media Team On The Ball With Popcorn Giveaway!

By Barry Cunningham Destroying Conventional Wisdom

The government may have shut down, but the movie business is still up and running and at least one theater chain wants to offer a modicum of help. AMC Theatres wants to extend a hand to those burdened by the lack of progress within our political system by offering a…

Sep 06

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Kenneth Cole Responds To Social Media Backlash Over Tweet

By Barry Cunningham Creative Disruption

Kenneth Cole took to Instagram to address the firestorm of activity that ignited after he published the following Tweet: "Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear — Kenneth Cole (@KennethCole) September 5, 2013 His Tweet launched a massive response but it may…

Jun 28

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Socially Led Brand Building … Why It’s Important And Why Your Agency Can’t Make It Happen

By Barry Cunningham Creative Disruption

In order to have a socially led brand, you have to focus on making sure that you outline a clear cohesive social strategy that you either execute in-house or via a competent agency that is immersed in social. If you choose to operate within your own organization, you have to…

Mar 16

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Why Do So Many Brands Still Not Understand The Social Economy?

By Barry Cunningham Destroying Conventional Wisdom

Love this video but if you're in traditional media....you might not want to watch this video. This video is an hour long and if you're marketing or advertising in this social economy you need to watch this, rewind it and watch it again. If you're a brand who worries about…

Nov 25

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