The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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By now, just about everyone in the advertising and marketing world has heard about the article that Business Insider ran regarding the 45 day process that digital design and advertising firm, Huge, allegedly took to post a tweet for their client, President Cheese. I'm not writing this to have any…
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Home Depot Social Media Racist Tweet Scandal: Home Depot Allows Offensive Tweet To Be Posted. Fires Employee and Agency I'm not one who is one of those people you see these days that throws around the racist label frivolously, but what Home Depot recently posted on Twitter certainly is indeed…
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WTF Is A Marketing Campaign On Social Media? Seriously. I find myself shaking my head when I hear brands trying to overtly sell shit on social media. Sure, #SocialMedia does have a purpose for allowing you the opportunity to sell, but you have to EARN the right to sell to…
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