Please watch the video above. It’s only 4 minutes but it will tell you why some people are losing Twitter followers.
In the video, you’ll see that I have a bit of an attitude. Well it’s because I’m downright offended. I’m actually pissed off. Seems like some people I used to work with have been suggesting that the reason their client is losing Twitter followers like rats off of the Titanic is because they think when I was managing the account, I must have bought followers to make myself look good.
Seriously? A certain phrase with a 4 letter word followed by “off” comes to mind…but I’ll resist the urge to use it.
Here’s the deal. I know which client they speak of and it’s the same one I warned months ago what was happening to them and what was going to continue to happen to them. If you post crappy content, people will unfollow you. If you don’t engage and reply in meaningful conversations, people have no use for you.
The bottom line is this. Content isn’t king. Good or great compelling content served up when your audience wants it, how your audience wants it and in the form they want it is how you produce great content. You don’t show up at the office, grab a few images off of the company website and post a link to buy something. That’s crap and no one will respond, share or engage with that kind of junk.
I used to employ a hashtag in my consultancy with clients and I think it’s time to resurrect it. That hashtag is #NumbersDontLie. What’s interesting about that is the fact that numbers really don’t lie. They remain true on either side of the aisle. If you’re doing a bang up job and you have tons of engagement and you’re activating your audience with real-time contextually relevant content supported by exciting social promotions, you’re numbers are going to rise.
But on the other hand, if you’re simply posting pablum and making it worse by simply including links to buy pages, then people will unfollow you in droves. Either way, the #NumbersDontLie!
Stop feigning disbelief. Look at what you’re posting and ask yourself a very pointed question. Would you follow a Twitter user who tweets out the crap you are foisting off as content? If you’re honest, you’ll have your answer.
Social media management isn’t child’s play. Just because one has a keyboard and a Twitter account does not qualify them as a social media manager. Social media management is MUCH greater than posting a Tweet or Facebook update. There’s an actual strategy behind successful social media marketing. But it all starts with being able to produce content that people want to see.
If you can’t do that, you’re dead in the water. So the next time you want to accuse someone of doing something untoward that may be the reason for your client seeing an ongoing drop in fans or followers, look in the mirror.
Client’s aren’t paying for someone to get on the job training. They expect that someone managing their profiles has a modicum of experience and the ability to see when something’s wrong and the balls to tell them what is needed to fix things.
A professional can survey the landscape and make a very quick assessment as to what’s wrong. If you’re fans or followers are tanking and you don’t know why and you’re tired of being lied to or having things made up, feel free to give me a call or send me an email and I’ll tell you. You can count on that. I’ll also tell you how to fix the problem as well.
