As Jimmy Fallon launches his version of the Tonight Show, you can’t deny that in addition to his awesome talent on stage, Fallon knows how to use social media to his benefit.
From his use and parody of hashstags to the implementation of the official Tonight Show app, social media is a big part of his success.
As with Andy Cohen, Ellen, and a handful of other television celebs, Fallon knows how to use his 11 million large Twitter following to help drive interest and viewership to his show.
He’s taken social television to another level. Fallon in fact credits social media in part for his success:
”I can’t tell you what social media has done for our show… It’s a way of reaching fans that no one ever dreamt possible. I can actually connect with you – through the web. I love your notes back, when you say you like something or you don’t like something. Haters gonna hate, but I don’t mind it. I don’t care if you say something you don’t like – be honest. I really appreciate your thoughts on this. Let’s do it together. And, let’s make a show we all like.”
