I read an article today on CNet and the numbers in the article regarding Facebook ads made me read it twice. It seems that Samsung ran a campaign on Facebook for 3 weeks. They were pushing their new Galaxy S3 smartphone (which by the way is one killer alternative to that Apple thing)
Seriously, the Galaxy S3 is friggin awesome and it looks like I don’t stand alone with that opinion. Samsung achieved some bank busting revenue from their 3 week campaign.
Their 3 week Facebook ad campaign for the Galaxy S3 smartphone reached over 105 million unique users, and generated $129 million in sales, a 13-times return on a $10 million ad buy. Stop, go back and read that again!
Samsung had an ROI that was nearly 13 times their investment! For all of you complainers out there, maybe now you realize that in order to realize an ROI, you have to first start with an “I”.
Silly rabbits, I bet some of you still think social media is free! I’m not saying you have to drop $10 Mil, but I am saying that you have to have an “I” before you see any ROI.
Quit your crying and realize what I’ve been saying for months is true. Big business has found social. Madison Ave. has found a way to make $$ and after seeing these kinds of results, there will be no turning back from the deluge of corporate dollars dropping onto the social networks.
The silver lining in all of this is that the heavy lifting has been done for you. There is no reason to doubt any further. Facebook ads, Twitter ads, and YouTube ads actually do work.
Now the big test will be to see how long it will be before social ads overtake television. It’s not an if, it’s a when. With less and less people watching television commercials, the hope for a 13-1 ROI on an advertising spend will be very hard to beat. Especially when the audience is getting used to not having to watch television at a designated time.
That’s where #SocialTv comes in. Can’t wait to see how some ad agency execs react to this paradigm shift.
