Are you friggin kidding me?? A real estate company did this? Wow! yes! This is real-time marketing! This is content marketing that goes beyond the crappy Facebook post or horrendous tweet.
As detailed in AdWeek, this timely work isn’t the first real-time marketing opportunity taken by Century21.
Roughly the size of a welcome mat and equipped with tiny landing lights, the C21 is, in fact, a fictitious item, promoted in yet another quick-turnaround, tongue-in-cheek video from Boston ad agency Mullen.
#Impressed to say the least!
