This video is probably the best explanation why most brands are simply wasting their time, money and resources on Facebook. No further explanation is needed.
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You can see many things walking the streets of New York City. Over the years many villains and scary creatures (and people), both real and imaginary, have wreaked havoc in Manhattan. But I don't think anyone's ever seen a baby terrorizing the Big Apple. Until last week that is. In…
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What does it take to succeed in social media? 1. Cultivate an audience 2. Give that audience what they want 3. Stay relevant with what your audience is doing 4. Post great stuff...which goes hand in hand with #2 above 5. Have some balls! That's it. It's not that hard.…
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Nick Symmonds knows the power of using social media to promote his personal brand and that of his corporate partners. Symmonds is an Olympian and five-time national track champion in the 800 meters, but he lost his gear sponsorship with Nike at the end of the year. While he did…
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The 10 Worst Social Media Fails of 2013 also includes two very honorable mentions. The ONLY reason that they didn't make the Top 10 is because they weren't made by brands. This is a long list so let's get right to it. Honorable Mention Number 1: The White House and…
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In yet another example of finger to keyboard disease, Justine Sacco the head of Public Relations for digital giant IAC, has provided the Internet with another Twitter faux-pas. Here is the tweet in all it's glory! Speechless! This leaves me with my mouth hanging wide open. Thank God that Justine…
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Spaghettios, Home Depot, Pepto-Bismol and many others have shown how us what happens when you have a social media team that may be incompetent. We've come to expect such things from brands and advertising agencies. But shouldn't we have a higher expectation from the most powerful brand in the world?…
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SpaghettiOs the children's soup? Spaghetti substitute? Whatever it is, bombed horribly on Twitter with a very dumb post about Pearl Harbor. I'm sure that the fine people over at SpaghettiOs didn't intend on screwing up this bad. No agency or brand wants to be ridiculed and pointed at in this…
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Spirit Airlines has parodied real time current events for some time. This time they have placed Richie Incognito and the Miami Dolphins in their cross hairs. They published the new "tongue-in-cheek" ad campaign having fun with the Dolphins' alleged bullying situation with Incognito and his teammate Jonathan Martin. "Don't be…
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Living in South Florida, I get pretty used to dodging hurricanes. But I've never seen anything like Typhoon Haiyan. Actually no one has. With sustained winds of 195 miles per hour and gusts to 235 miles per hour, we're talking a catastrophic storm that few could survive. A direct hit…
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