If you're not familiar with FTW (For the Win), you're probably not much of a sports fan. But that's ok. Jamie Mottram who is the Content Director for the site drops some serious knowledge in this video. If you want to create compelling content that people will actually care about,…
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The brand newsroom became all the rage over the last 18 months or so. But for all of the warrooms and command centers that popped up, there are still many brands and agencies who haven't taken advantage of the power of content. Recently, Jonah Peretti from Buzzfeed told The Drum…
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Dunkin Donuts opens first store in over a decade in California I'm not sure if this was a sponsored video on Buzzfeed, but if it wasn't, it should definitely have been one. What resonates most with people on social media? Yup, word of mouth. And what makes word of mouth…
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The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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According to a recent report by the sponsorship think tank, IEG, sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year. It's mind boggling to think that over half of a billion dollars is being funneled to…
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From a recent article on Lost Remote: “This study again confirms to advertisers that attention is turning away from the TV towards second screen devices, especially during commercial breaks,” said Dr. Andreas Schroeter, co-founder and COO of wywy. “Nearly half of the TV viewers use their tablet or smartphone to…
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Have you ever heard the old adage, if it was a snake it would've bitten you? I'm sure you have. It was a quite popular admonition from my Mom. If you haven't heard this, it means when you're looking for something it's actually hiding in plain sight and you completely…
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Many brands have entire rooms filled with staffers trying to come up with ways to engage an audience. Some have warrooms. Some have copywriters. Many have legal eagles peering over their every move. Almost all have EVP's hosting meeting after meeting to come up with ideas and something called "content…
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Shakira is promoting the World Cup in grand fashion on social media. With her 25 million followers on Twitter, 3 million followers on Instagram, 4.4 million subscribers on YouTube, and whopping 96 million fans on Facebook, she's a mighty force on social media. And she's using it to call on…
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By now, just about everyone in the advertising and marketing world has heard about the article that Business Insider ran regarding the 45 day process that digital design and advertising firm, Huge, allegedly took to post a tweet for their client, President Cheese. I'm not writing this to have any…
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A.G. Lafley, Chairman of Proctor & Gamble If you've spent any time in a conference room at a traditional advertising agency over the last year or so, you have seen it. It's almost palpable. It's that undeniable look of fear. The fear of the dreaded budget reallocation. For quite some…
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Are you hopelessly addicted to social media? Do you feel that some people have a more interesting life than your own? Do you spend your moments with a loved one (smartphone or tablet) only to have your spouse or significant other get in the way? Don't feel bad, you're not…
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I don't Know Bill Crandall, but I know people like him. You probably do too. You know, it's those people that you go out to lunch with who pour salt on their food before they even taste it because they just assume it needs more flavor. Usually they're so wrapped…
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Look what we just bought. We’ve got ourselves a race! #DuckCommander500 @TXMotorSpeedway pic.twitter.com/3gS74D98Xc— Willie Robertson (@williebosshog) February 6, 2014 Say what you want about the Robertson family from Duck Dynasty fame. But at the end of the day, don't let your judgment blind you to the fact that these guys…
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The speed of change in culture, marketing and media is accelerating. I'm not a gloom and doom kind of guy. Perhaps with the lone exception being when I think about how many traditional advertising agencies are handling social media and accordingly what may lie ahead for them. I don't walk…
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