My Work

UPDATE: This promotion is a finalist for a Shorty Award for the Best Use of Video In A Social Media Campaign .Former NFL player, Anthony "Spice" Adams retired in a very unconventional fashion. Instead of the fanfare and limelight of an ESPN interview, he and his wife took to a…

The Challenge: Party City created a partnership tie with the Taste of the NFL to raise money for the non-profit group for future benefit to the food bank, Feeding America. The task was to build awareness socially for the brand. It was important to make sure that the promotion not…

The Challenge: Papa John's Pizza has been mired in negative publicity for quite some time. The bad press however wasn't buzzing about their product, but rather because of some perceived bad political remarks made by the founder, John Schnatter. I was tasked with showing that "Papa John's Cares" and I…

The Challenge: To drive fans to vote for the players nominated by the Florida Panthers to be in the running to compete players from across the league to be on the cover of EA Sports NHL 2014. The Idea: Content! Create compelling content showing the players in a different light…