Destroying Conventional Wisdom

Mar 16

Why Do So Many Brands Still Not Understand The Social Economy?

By Barry Cunningham Destroying Conventional Wisdom

Love this video but if you're in traditional media....you might not want to watch this video. This video is an hour long and if you're marketing or advertising in this social economy you need to watch this, rewind it and watch it again. If you're a brand who worries about…

Feb 20

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Taste It Before You Serve It!

By Barry Cunningham Destroying Conventional Wisdom

Back in the day, Kings had food tasters. The duty of the "taster" was to eat some of the food prepared for the king and if the taster died, then the king would know that he needed to order something different off the menu. Today we call those people focus…

Feb 17

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WTF Is A Marketing Campaign On Social Media?

By Barry Cunningham Destroying Conventional Wisdom

WTF Is A Marketing Campaign On Social Media? Seriously. I find myself shaking my head when I hear brands trying to overtly sell shit on social media. Sure, #SocialMedia does have a purpose for allowing you the opportunity to sell, but you have to EARN the right to sell to…

Jan 05

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Dinosaurs Are NOT Extinct…They’re Just Hiding In Some Ad Agencies

By Barry Cunningham Destroying Conventional Wisdom

THIS is innovative AND brave. Most of what passes as traditional advertising is not. The reason I think that more advertising isn't innovative is because there are too many dinosaurs preserving the status quo. Before I get a bunch of emails from people, let me just say that I'm not…

Dec 06

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Stop Trying To Convince People!

By Barry Cunningham Destroying Conventional Wisdom

How many entrepreneurs, business owners, brand managers and CMO's toil daily trying to convince consumers to buy their stuff or do business with them? Way too many. I'm working with people who are in the advertising industry and I hear the same old shit being pumped out onto the masses…

Nov 29

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Pat Patregnani CEO of BikeStreet USA Giving Away 1000 Bikes To Needy Children

By Barry Cunningham Destroying Conventional Wisdom

We all hear about advertising agency execs being the type of people that would eat your children and only care about how much money they can make. Not that there is any problem with making money. After all, I'm a card carrying Capitalist myself. But when an ad exec goes…

Nov 26

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Dumb Ways To Die | Kind Of Sick But So Innovative

By Barry Cunningham Destroying Conventional Wisdom

This was a video created by the people over at the agency McCann Melbourne for the Melbourne Metro. In just a week or so since they published the video it has notched nearly 26 Million views. Now be careful. If you watch this you may be humming it all day…

Nov 25

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Real Time Marketing Is An Opportunity Not To Be Missed

By Barry Cunningham Creative Disruption, Destroying Conventional Wisdom

"Every consumer is their own media company". Shiv Singh, Global Head of Digital, PepsiCo Social media puts you in a position to speak directly to your customers about things that THEY are interested in when they are interested in them. As Shiv says... Marketers will have to shift from traditional…

Nov 18

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The Kind Of Client Presentation You’re Probably Used To…

By Barry Cunningham Destroying Conventional Wisdom

The Kind Of Client Presentation You're Probably Used To...and will never see from me! I have to apologize in advance. You see, I really feel your pain. You've probably sat through quite a few presentations that resemble the one parodied in the video above. Don't worry, you're not alone. A…

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Barry Cunningham Enterprises is a real estate investment and development company that redevelops, buys, renovates, and then resells properties for a profit.

We make offers to homeowners based on the After Repair Value and the condition of the property.

We also work with banks and lenders to help liquidate non-performing assets.

Barry Cunningham Enterprises
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Saturday and Sunday by appointment

Why Do So Many Brands Still Not Understand The Social Economy?

Taste It Before You Serve It!

Stop Trying To Convince People!

Pat Patregnani CEO of BikeStreet USA Giving Away 1000 Bikes To Needy Children

Dumb Ways To Die | Kind Of Sick But So Innovative

Real Time Marketing Is An Opportunity Not To Be Missed

The Kind Of Client Presentation You’re Probably Used To…

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