Destroying Conventional Wisdom

Oct 02

AMC Theatres Social Media Team On The Ball With Popcorn Giveaway!

By Barry Cunningham Destroying Conventional Wisdom

The government may have shut down, but the movie business is still up and running and at least one theater chain wants to offer a modicum of help. AMC Theatres wants to extend a hand to those burdened by the lack of progress within our political system by offering a…

Sep 29

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The Coca-Cola Journey | A Content Marketing Social Media Strategy

By Barry Cunningham Destroying Conventional Wisdom

More and more brands are adopting the "brand as a newsroom" concept and becoming publishers of contextually relevant content. That is the brands who actually "get it" regarding social media and content marketing. We all know of the exploits of Red Bull who at this point are pretty much setting…

Sep 10

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Tumbledown Trails Golf Course 9/11 Golf Promotion…Really???

By Barry Cunningham Destroying Conventional Wisdom

Tumbledown Trails Golf Course please leave the marketing to the professionals. I suck at golf and if I wanted to get better, I would hire a plumber to show....oops..if I wanted to get better I'd hire a professional golf instructor. Now listen up. I know you meant well. I doubt…

Aug 29

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When Is A Car Commercial Not A Car Commercial?

By Barry Cunningham Destroying Conventional Wisdom

This is an amazing video. It's thrilling, it's got amazing cinematography, the music is compelling and it makes you watch until the end. And it doesn't have one spoken word or overlay. It seems that Ford has now taken a page from Red Bull and is making it work for…

Jul 31

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Spotlight | Scott Becher – Sponsorship Expert Details The Papa John’s Football League Deal

By Barry Cunningham Destroying Conventional Wisdom

When you're re-creating the way sponsorships are being done, a lot of people in the business want to hear how you're doing it. So I took some time today to speak with Scott Becher, the wunderkind sponsorship wizard of zSports and Entertainment, the promotional arm of Zimmerman Advertising. Question: What…

Jul 13

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Should You Have More Than One Twitter Account?

By Barry Cunningham Destroying Conventional Wisdom

I hope you found some value in the video above. The reason I decided to make the video is because a friend told me that someone told her to maintain separate Twitter profiles. She was told to create a separate Twitter account for her new business. After speaking with my…

Jun 08

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Producing Massive Social Content IS Gary Vaynerchuk’s Strategy

By Barry Cunningham Destroying Conventional Wisdom

If you follow Gary Vaynerchuk you know he's the real deal. If you don't...then you should. No excuses. In a recent article on Forbes he talked about his revised social strategy. It's basically an amplification of his previous strategy and if you're reading this then you have to admit that…

May 30

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Content Is Currency … Today’s Brand Managers and CMOs Need To Understand This

By Barry Cunningham Destroying Conventional Wisdom

The branded content experience is the currency of convergence. By creating content that tells a compelling story builds a relationship and brings the consumer closer to the transaction. "We have moved from the era of marketing via communication to now marketing via conversation." Those brands that understand this are winning…

May 18

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Vine Videos Are Trending…But Will Brands Find Any Value?

By Barry Cunningham Destroying Conventional Wisdom

Vine videos are the talk of Twitter now, but is anyone looking at the data? Do they hold any value for brands looking to market to their audience? Is YouTube a better bet for the allocation of brand resources? Let's look at some numbers. A recent study by Unruly found:…

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Barry Cunningham Enterprises is a real estate investment and development company that redevelops, buys, renovates, and then resells properties for a profit.

We make offers to homeowners based on the After Repair Value and the condition of the property.

We also work with banks and lenders to help liquidate non-performing assets.

Barry Cunningham Enterprises
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Tumbledown Trails Golf Course 9/11 Golf Promotion…Really???

When Is A Car Commercial Not A Car Commercial?

Should You Have More Than One Twitter Account?

Producing Massive Social Content IS Gary Vaynerchuk’s Strategy

Content Is Currency … Today’s Brand Managers and CMOs Need To Understand This

Vine Videos Are Trending…But Will Brands Find Any Value?

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