To busy oneself with what is futile when one can do something useful, to attend to what is simple when one has the mettle to attempt what is difficult, is to strip talent of its dignity. - Jose Marti It amazes me. I just look at my screen wondering how…
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Ever have the privilege of seeing a dancing spleen? Until today, neither have I. But that's all changed since I saw a video on YouTube that answered a very important question that I've always pondered. "What Does The Spleen Do?" This video was created for the 107th Annual Second Year…
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Are you friggin kidding me?? A real estate company did this? Wow! yes! This is real-time marketing! This is content marketing that goes beyond the crappy Facebook post or horrendous tweet. As detailed in AdWeek, this timely work isn't the first real-time marketing opportunity taken by Century21. Roughly the size…
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As we gather with friends and family to celebrate Thanksgiving, I suggest that you take a moment and give thanks to the advertising agency that is managing your social media for you. They do such a yeoman's job keeping your brand relevant that taking a moment to reflect upon their…
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Trent Reznor who fronts the band Nine Inch Nails, showed how powerful social media can be. Using Twitter and an iPhone app, Reznor showed the power of an authentic social media engagement. What happened at a recent concert transcends the run of the mill Facebook or Twitter response. What we…
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Are you still playing the cat and mouse game of chasing down RFPs to obtain new business? Then I have one question. Why? I guess if you do a lot of government work it might be a necessity, but in today's increasingly digital marketplace, is it really necessary to be…
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The Pepto-Bismol social media team was trying, I'll give them that much credit, but their recent engagement effort may have caused more harm than good. It certainly caused some notoriety. I'm just not sure it's the notoriety that they wanted. It's quite unfortunate that Twitter doesn't let you edit previously…
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There was a huge opportunity for the big pizza chains yesterday and they were beat to the punch in dramatic fashion. What were the social media teams of the "other" pizza chains doing? They got beat out by a pizza maker that doesn't even deliver. A pizza chain that prides…
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Katy Perry took some flak recently as a special interest group singled her out for promoting Pepsi. They feel that she is helping to poison children and helping to promote a product that spreads a disease in children. "Virginia Slims and other tobacco companies used glamorous celebrities and models to…
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The Bearded Boys of Beantown are heading to the World Series and the Red Sox Nation is going crazy on social media. The Red Sox faithful, of which I'm one, have always been considered a bit off the wall. Red Sox fans were once described by former Boston pitcher, Dennis…
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A 32 year old mother of 3 young boys goes on a diet, gets herself in phenomenal shape, shows off the results of her efforts, seeks to inspire the cupcake eating fatties among us to get off the couch and do the same and in turn gets vilified on social…
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As I do my daily chores 0n social media, I check what's trending on Twitter. One trend that's been appearing daily and stays trending throughout the day is "Halloween". Sometimes a second trend will appear. That being #Halloween. If I managed a brand that made a significant portion of their…
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This video is so compelling that I thought it might be interesting to transcribe what I feel to be the high points in a blog post. The video features two of my favorite people in social, Gary Vaynerchuk and Bonin Bough. The video starts off with a winner. When Bonin…
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There are out of touch advertising agency executives around the country this morning waking up, drinking their morning cup of coffee, noshing down that sugar laden danish, looking at display ad numbers from over the weekend and they're contently smiling. So happy with their 99% failure rate...(yeah some actually revel…
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The craze of food trucks and mobile dining has continued to be a growing business even beyond the novelty stage. Owning and operating a food truck is the same as running a bricks-and-mortar business. Which means marketing via social media is an absolute must. With food trucks driving most…
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