Destroying Conventional Wisdom

Aug 24

Becoming A Digital Video Marketing Evangelist | Lights, Camera, Action!

By Barry Cunningham Destroying Conventional Wisdom

The Beginning of My Social Media Journey I have been a fully immersed user of social media since the early days. I watched Facebook grow beyond epic proportions. I've been using social media so long that I remember when people actually talked to each other on Twitter. Like a high…

Apr 13

Love1

Millennials Love Festivals, Special Events…and Life!

By Barry Cunningham Destroying Conventional Wisdom

In 1984, the German new wave group, Alphaville, dropped the pop culture standard titled "Forever Young". The somewhat foreboding song talks about living in the moment. Living life without ever taking tomorrow for granted, because so much is out of our control, that there's really no guarantee of a tomorrow.…

Jan 15

Love0

Stop Pushing Press Releases On Social Media!

By Barry Cunningham Destroying Conventional Wisdom

I had one of those moments the other day that left me with an Arsenio moment. You remember his schtick form his show...things that make you go hmmm? I had two execs from Company X ask me to help promote a P&I television commercial and a press release on social…

Oct 26

Love0

Disrupting The Radio Remote Broadcast

By Barry Cunningham Creative Disruption, Destroying Conventional Wisdom

In a digitally savvy world, is the traditional radio remote a good investment of advertising dollars? Think about it. When is the last time you were heading to work and stopped what you were doing, turned around and went to see a local radio personality (or a stand-in) for a…

Jul 16

Love0

Do You Make Typewriters?

By Barry Cunningham Destroying Conventional Wisdom

Do you realize that some people are growing up not knowing what a typewriter is? Those of us who may have a little gray around the temples know them well. We relied upon them for our term papers and it's the way the great writers of our day created their…

May 18

Love1

How To Avoid Being Muted On Twitter

By Barry Cunningham Destroying Conventional Wisdom

Recently Twitter announced that they were implementing a mute button. What does Twitter say that this means? "Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. The…

Apr 19

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Too Bad You’re Not Robert Downey Jr.

By Barry Cunningham Destroying Conventional Wisdom

On Monday morning, April 21, 2014, I'm quitting social media marketing. Well...sort of. The reason being is that social media marketing as we have come to know it, is dead. There, I said it. Throw stones if you want, at least I'm honest. You can hire the best agency on…

Mar 18

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Don’t You Hate When People Say I Told You So?

By Barry Cunningham Destroying Conventional Wisdom

Don't You Hate When People Say I Told You So? I know I do. So I won't say it. I'll let you just come to the conclusion for yourself. Even if it's with a little bit of prompting. Back in December (seems so very long ago doesn't it?), while everyone…

Mar 12

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First Kiss Video By Wren Is Brilliant!

By Barry Cunningham Destroying Conventional Wisdom

When is an advertisement not an advertisement? When it drives us to such emotional peaks that we forget we're watching a commercial for a product. I'm not sure I've seen an ad that has compelled viewership, by such a diverse audience, as this "First Kiss" video by L.A. fashion label…

Mar 08

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Each Day We Decide The Role We Play

By Barry Cunningham Destroying Conventional Wisdom

"All the world's indeed a stage and we are merely players. Performers and portrayers, each another's audience..." What Role Are You Going To Play Today? You see you have no choice in the age of social media. The digital era relegates us to being a part of an audience or…

Jan 15

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Being Part Of The Herd Isn’t A Sound Social Media Strategy

By Barry Cunningham Destroying Conventional Wisdom

I'm not going out on a limb in stating that many in marketing have probably heard of the Law of Diffusion of Innovation. He didn't create it but Simon Sinek brought it to life for me. The birthing of the Law of Diffusion of Innovation over 50 years ago, is…

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Destroying Conventional Wisdom

Stop Pushing Press Releases On Social Media!

Do You Make Typewriters?

How To Avoid Being Muted On Twitter

First Kiss Video By Wren Is Brilliant!

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