Creative Disruption

Jun 28

Socially Led Brand Building … Why It’s Important And Why Your Agency Can’t Make It Happen

By Barry Cunningham Creative Disruption

In order to have a socially led brand, you have to focus on making sure that you outline a clear cohesive social strategy that you either execute in-house or via a competent agency that is immersed in social. If you choose to operate within your own organization, you have to…

Jun 26

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Amplifying Human Potential and Why Brands That Care Will Win

By Barry Cunningham Creative Disruption

Differentiation is an obsolete concept. Coming up with a message doesn't make your brand different. You're merely trying to convince the consumer that you're different. But let's be realistic. Is there a whole heck of a lot of difference between one product on the shelf than the other? A brand likes…

Jun 16

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It’s Not In My Job Description

By Barry Cunningham Creative Disruption

It's Sunday. Not just any Sunday, but it's Father's day. With the brunch over, the cards read and the new socks tucked away, it's time for some content publication. Why? Because I have to. In order to stay relevant I have to continue to publish as much content on as…

May 28

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Papa John’s Social Media Promotion Activated And Executed Like A Boss!!

By Barry Cunningham Creative Disruption, My Work

When you get involved in executing a social media promotion, it really makes you feel good when it all comes together successfully. When you sacrifice a 4 day holiday weekend, and your team sacrifices their holiday weekend, it's just that much sweeter. This event was a case study in how…

Mar 25

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Anthony Adams Retires From Football At White Castle

By Barry Cunningham Creative Disruption

What happens when an NFL player announces his retirement in an amusing YouTube video filmed in impromptu fashion at a local restaurant? Instant worldwide buzz! Anthony “Spice” Adams filmed a comedic video at a local White Castle restaurant and retired from the NFL in grand fashion. Once the video was…

Dec 13

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The Pope Is Rocking It On Twitter

By Barry Cunningham Creative Disruption

Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart. — Benedict XVI (@Pontifex) December 12, 2012 I really don't care what your religious affiliation is, you have to admit that this…

Dec 09

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Could The Evolution Of Brandtailing Be “Socialtailing”?

By Barry Cunningham Creative Disruption

If you're in advertising or marketing, you probably have heard how Jordan Zimmerman birthed a concept he called "Brandtailing" and used that concept to build a billion dollar company, Zimmerman Advertising. What is Brandtailing? CNN Money had a very good description. You see most advertising agencies "want you to remember…

Dec 09

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“People Don’t Buy What You Do, They Buy Why You Do It”

By Barry Cunningham Creative Disruption

Inspired leaders think from the inside out. Simon Sinek has codified a very simple, but amazingly brilliant tenet. I could write a long 1,000 word post here but I won't. Because I think it's more important that you watch this video 2 or 3 times and take notes. I watch…

Nov 25

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Real Time Marketing Is An Opportunity Not To Be Missed

By Barry Cunningham Creative Disruption, Destroying Conventional Wisdom

"Every consumer is their own media company". Shiv Singh, Global Head of Digital, PepsiCo Social media puts you in a position to speak directly to your customers about things that THEY are interested in when they are interested in them. As Shiv says... Marketers will have to shift from traditional…

Nov 25

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Somebody Needs To Tell Notre Dame That There’s No ROI On Twitter!

By Barry Cunningham #SocialTV, Creative Disruption

As a life long Notre Dame fan, I was ecstatic when the time ran out and we were still standing undefeated. It's been a very long 20+ years since the Golden Domers have made a trek to be a part of a national championship game. And being that I live…

Nov 25

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Automated Tweets Suck!

By Barry Cunningham Creative Disruption

There's not much more I can say other than that. If you don't have the time to be authentic, don't tweet. Twitter is about being real. It's about joining or creating a conversation. Nobody wants to have their Twitter stream clogged with spammy sludge.

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Amplifying Human Potential and Why Brands That Care Will Win

Anthony Adams Retires From Football At White Castle

The Pope Is Rocking It On Twitter

Could The Evolution Of Brandtailing Be “Socialtailing”?

“People Don’t Buy What You Do, They Buy Why You Do It”

Real Time Marketing Is An Opportunity Not To Be Missed

Automated Tweets Suck!

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