Creative Disruption

Oct 24

Tide Halloween Vine Videos Are Great, But No One Is Watching!

By Barry Cunningham Creative Disruption

I'm so over the Vine craze. Can we just call it now. Vine videos are great, they're funny (sometimes) and many can be artistic and even creative, but the fact of the matter is, people don't seem to really like brand produced Vines. Yes, I've read the news. I've seen…

Oct 17

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Halloween Videos That Rocked Social Media

By Barry Cunningham Creative Disruption

As you know, I'm a big Halloween fan and I've been watching what some brands have been doing on Halloween and unfortunately I'm also watching what some brands aren't doing on Halloween. In this "live" article, I'm going to be adding videos that are being well received this Halloween. When…

Oct 11

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Why Is Your Agency Not Creating Any Content For Your Brand?

By Barry Cunningham Creative Disruption

I keep asking myself this question over and over. I don't understand why the concept of content creation, contextually relevant content that is, has not been a priority for a lot of brands and their agencies. A recent study states that a mere 46% of companies produce any real content.…

Oct 10

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A Picture Of A Hamburger Isn’t Content!

By Barry Cunningham Creative Disruption

What does a hamburger look like to you? It may look delicious. It may be colorful. But it's not content. It certainly doesn't tell a story. So why would you foist off a picture of a hamburger as content...over and over again? You can post one tomorrow, you can post…

Oct 07

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Joyce Evans Of Fox29 Maybe You Shouldn’t Have Tweeted That

By Barry Cunningham Creative Disruption

In her best George Costanza voice, Joyce Evans of Fox29 in Philadelphia is probably asking herself... "should I not have done that...was that wrong?" Evans sent out a very off-color tweet that made her famous on the Interwebs, but for all the wrong reason. Here's her tweet: “Thought ‘Breaking Bad’…

Oct 05

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Sometimes You Have To Disrupt Yourself

By Barry Cunningham Creative Disruption

One day you wake up and realize that it's time to look at your surroundings...and decide that you're being strangled just a bit, day by day, until all at once you can't breathe. So what do you do when you get to that point? You either succumb, or you disrupt.…

Oct 02

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The Monogram Group Advertising Agency Will Be “Famous Now”

By Barry Cunningham Creative Disruption

The Monogram Group is a small advertising agency based out of Chicago with much bigger "dreams". Headed by Scott Markman, a 32 year industry vet who founded the company 23 years ago, the agency decided to risk it all and accept an appearance on AMC's show, "The Pitch". Monogram appears…

Sep 27

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Party City Halloween Social Media Campaign | Be A Character

By Barry Cunningham Creative Disruption

Party City is launching a new social media promotion that is sure to cause a lot of their competitors to run like Dracula at sunrise. From all appearances, Party City is ready to "own Halloween". Party City currently operates nearly 800 stores nationwide. The company sells all kinds of party…

Sep 24

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Live Tweeting Spice Adams White Castle Session Social Media Week Chicago

By Barry Cunningham Creative Disruption

Anthony “Spice” Adams and White Castle are featured at Social Media Week Chicago #SMWWhiteCastle Watch live as Spice, Lynn Blashford, Director of Marketing at White Castle and White Castle Vice-President Jamie Richardson talk about the social promotion that began when Staci Garcia saw the initial Tweet and started the ball…

Sep 19

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Some Brands Had Some Fun On #TalkLikeAPirateDay ….

By Barry Cunningham Creative Disruption

There are some days when it's a lot of fun doing business in social media. Today was one of those days. Seeing brands take a shot at participating in the trend of the day brought a lot of laughs. I'm not quite sure anyone did anything mind blowing but that's…

Sep 15

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Coca-Cola “The World Is Ours” World Cup Anthem Scores!

By Barry Cunningham Creative Disruption

Building up for one of the world's biggest events, Coca-Cola releases the music video ... The World Is Ours". The video appears to be a collection of user-generated content perhaps curated from Instagram and the piece is one of the most subliminal marketing pieces that I've ever seen. The song…

Sep 06

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Kenneth Cole Responds To Social Media Backlash Over Tweet

By Barry Cunningham Creative Disruption

Kenneth Cole took to Instagram to address the firestorm of activity that ignited after he published the following Tweet: "Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear — Kenneth Cole (@KennethCole) September 5, 2013 His Tweet launched a massive response but it may…

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Tide Halloween Vine Videos Are Great, But No One Is Watching!

Halloween Videos That Rocked Social Media

Why Is Your Agency Not Creating Any Content For Your Brand?

Joyce Evans Of Fox29 Maybe You Shouldn’t Have Tweeted That

Sometimes You Have To Disrupt Yourself

Coca-Cola “The World Is Ours” World Cup Anthem Scores!

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