Creative Disruption

Oct 23

News Site Monetization Model…Change Or Become Wholly Irrelevant! – A Whitepaper

By Barry Cunningham Creative Disruption

Update: This post was originally published in 2015, and is being re-published with updated information on October 17, 2018. ------------------------------------------------------------------------------------------------------------------------------------------------------ Have you visited a news site recently or a blog that holds it out to be a news portal? If so, chances are you're inundated with ads. It seems that…

Apr 06

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Why Are You Cold Calling Me And Messaging Me…I’m Not A Lead!

By Barry Cunningham Creative Disruption

I'm not a friggin lead! I will never be a lead. Got it? Anyone that reaches out to me in the manner of a cold call doesn't understand that I'm not a lead and they don't grasp the concept of social media! Who am I talking to? Anyone, and everyone,…

Oct 26

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Disrupting The Radio Remote Broadcast

By Barry Cunningham Creative Disruption, Destroying Conventional Wisdom

In a digitally savvy world, is the traditional radio remote a good investment of advertising dollars? Think about it. When is the last time you were heading to work and stopped what you were doing, turned around and went to see a local radio personality (or a stand-in) for a…

Jul 08

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The 1 Word That Kills A Social Media Promotion

By Barry Cunningham Creative Disruption

There are a lot of agencies working for brands trying desperately to "capture" the social media user. Many are stuck in the mentality that they need to extract leads from their social media efforts. We're no longer leads. We're not rats running through your sales funnel. Here's some breaking news.…

Apr 03

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Game Over On Facebook!

By Barry Cunningham Creative Disruption

I bet the video below sums up the conversation taking place in conference rooms around the country. If you haven't had the conversation yet, trust me, it's coming. Panic is beginning to set in as there will be lots of explaining ahead. When you're asked "why are we spending so…

Jan 20

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Why Do People Share Content On Social Media?

By Barry Cunningham Creative Disruption

If you're involved in marketing you undoubtedly utilize social media to try and connect with your audience., The big social networks, Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn etc..., can be veritable goldmines if utilized correctly. But it often appears that "correctly" is a matter of opinion, instead of founded on…

Dec 05

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Some Brands Are Hearing “Taps” Play On Facebook

By Barry Cunningham Creative Disruption

Captain John C. Tidball, of the West Point Class of 1848, started the custom of playing "Taps" at military funerals. Another lesser-known legend about "Taps" is that of Lieutenant William Waid paying saloon-keepers to shut off the taps to the kegs in a bar. In any event, the playing of…

Nov 30

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Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook Book Review

By Barry Cunningham Creative Disruption

Content is king, context is God...and then there's effort... If you're involved in social media in any capacity, you've undoubtedly heard (and hopefully engaged with) Gary Vaynerchuck. (garyvee on Twitter). And if you've engaged with him any time in the last couple of months, you also know that he has…

Nov 08

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Home Depot’s Social Media Monkey Business

By Barry Cunningham Creative Disruption

Home Depot Social Media Racist Tweet Scandal: Home Depot Allows Offensive Tweet To Be Posted. Fires Employee and Agency I'm not one who is one of those people you see these days that throws around the racist label frivolously, but what Home Depot recently posted on Twitter certainly is indeed…

Nov 01

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Facebook Failing Marketers? It’s Not Facebook’s Fault

By Barry Cunningham Creative Disruption

The video above was filmed after I read an article in Forbes today that said Facebook was failing marketers. The article was written as an open letter to Mark Zuckerberg. The article was well written and it touched on a some very good points regarding marketing on Facebook. One of…

Oct 27

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The Concept of Traditional Advertising Driving Social Media

By Barry Cunningham Creative Disruption

I've heard that there's a mantra being uttered by some advertising agencies that we use "traditional advertising to drive social media". This could indeed be a worthwhile concept if advertising agencies actually advised their clients to do this and took it beyond the mantra stage. I for one am so…

News Site Monetization Model…Change Or Become Wholly Irrelevant! – A Whitepaper

Game Over On Facebook!

Some Brands Are Hearing “Taps” Play On Facebook

Facebook Failing Marketers? It’s Not Facebook’s Fault

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