One day you wake up and realize that it's time to look at your surroundings...and decide that you're being strangled just a bit, day by day, until all at once you can't breathe. So what do you do when you get to that point? You either succumb, or you disrupt.…
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I know we're approaching Halloween, but do community managers have to act like people running from Jason or Leatherface? You know that scene in the horror movie where victims run into the forest and scream and scream for help and the monster just says "scream all you want, no one can…
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The Monogram Group is a small advertising agency based out of Chicago with much bigger "dreams". Headed by Scott Markman, a 32 year industry vet who founded the company 23 years ago, the agency decided to risk it all and accept an appearance on AMC's show, "The Pitch". Monogram appears…
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The government may have shut down, but the movie business is still up and running and at least one theater chain wants to offer a modicum of help. AMC Theatres wants to extend a hand to those burdened by the lack of progress within our political system by offering a…
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More and more brands are adopting the "brand as a newsroom" concept and becoming publishers of contextually relevant content. That is the brands who actually "get it" regarding social media and content marketing. We all know of the exploits of Red Bull who at this point are pretty much setting…
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Party City is launching a new social media promotion that is sure to cause a lot of their competitors to run like Dracula at sunrise. From all appearances, Party City is ready to "own Halloween". Party City currently operates nearly 800 stores nationwide. The company sells all kinds of party…
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Anthony “Spice” Adams and White Castle are featured at Social Media Week Chicago #SMWWhiteCastle Watch live as Spice, Lynn Blashford, Director of Marketing at White Castle and White Castle Vice-President Jamie Richardson talk about the social promotion that began when Staci Garcia saw the initial Tweet and started the ball…
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Welcome back to the Barry Cunningham Show with my partner in crime, the Wizard of Wyndham, the Hokie with the mostie (yeah..I went there), my friend (yup...get over it you haters), and my co-host, Mike Killi. Follow us on Twitter! Today's show is all about the math behind social media.…
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There are some days when it's a lot of fun doing business in social media. Today was one of those days. Seeing brands take a shot at participating in the trend of the day brought a lot of laughs. I'm not quite sure anyone did anything mind blowing but that's…
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People lie. Numbers don't. It's that simple. When agencies and social media community managers review data from their client's social profiles they can immediately tell what's working and what's not working. There's no mystery whatsoever. You get feedback immediately. However, if one reports the data as found, the retainer checks…
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Kevin Spacey obviously "gets it". Here is a speech that he made that says things the networks and advertising agencies don't want to hear. The good thing is they can ignore it for now, but the change is inevitable. I've told clients and prospective clients for some time that the…
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Today I will be performing a social media audit on the New York Cosmos professional soccer team. As a new feature here on my blog, I will be performing social media audits on brands, celebrities and sports teams to assess what they're doing right and what I think they may…
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Building up for one of the world's biggest events, Coca-Cola releases the music video ... The World Is Ours". The video appears to be a collection of user-generated content perhaps curated from Instagram and the piece is one of the most subliminal marketing pieces that I've ever seen. The song…
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