Blog | Barry Cunningham

Oct 22

Can You Hear Katy Perry Roar On Social Media?

By Barry Cunningham Destroying Conventional Wisdom

Katy Perry took some flak recently as a special interest group singled her out for promoting Pepsi. They feel that she is helping to poison children and helping to promote a product that spreads a disease in children. "Virginia Slims and other tobacco companies used glamorous celebrities and models to…

Oct 20

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#GetBeard | The Red Sox World Series Social Media Phenomenon

By Barry Cunningham Destroying Conventional Wisdom

The Bearded Boys of Beantown are heading to the World Series and the Red Sox Nation is going crazy on social media. The Red Sox faithful, of which I'm one, have always been considered a bit off the wall. Red Sox fans were once described by former Boston pitcher, Dennis…

Oct 18

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Lime Fresh Mexican Grill Social Media Audit

By Barry Cunningham Social Media Audits

Today I will be performing a social media audit on the Lime Fresh Mexican Grill restaurants. What's a social media audit? Each week I randomly pick a brand and I do a bit of forensics on their social media activities. I then take the data exactly as it's pulled and…

Oct 17

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Halloween Videos That Rocked Social Media

By Barry Cunningham Creative Disruption

As you know, I'm a big Halloween fan and I've been watching what some brands have been doing on Halloween and unfortunately I'm also watching what some brands aren't doing on Halloween. In this "live" article, I'm going to be adding videos that are being well received this Halloween. When…

Oct 16

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Smokin’ Hot Mom Maria Kang Brings Out The Trolls On Social Media

By Barry Cunningham Destroying Conventional Wisdom

A 32 year old mother of 3 young boys goes on a diet, gets herself in phenomenal shape, shows off the results of her efforts, seeks to inspire the cupcake eating fatties among us to get off the couch and do the same and in turn gets vilified on social…

Oct 15

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Halloween Costumes Ranked By Social Media Buzz

By Barry Cunningham Destroying Conventional Wisdom

As I do my daily chores 0n social media, I check what's trending on Twitter. One trend that's been appearing daily and stays trending throughout the day is "Halloween". Sometimes a second trend will appear. That being #Halloween. If I managed a brand that made a significant portion of their…

Oct 14

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Checkers Rally Hamburgers Social Media Audit

By Barry Cunningham Social Media Audits

As an ongoing feature here on my blog, I will be performing social media audits on brands, celebrities and sports teams to assess what they're doing right and what I think they may be doing wrong...and how they can improve upon the success of their social media endeavors. These audits…

Oct 13

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Florida Panthers Social Media Sponsorship Brief

By Barry Cunningham Proposals

The Florida Panthers NHL Hockey team and its home venue, the BB&T Center, provide a prospective marketing partner with an opportunity that is unique to South Florida brands and businesses and those national or regional brands looking to target consumers in South Florida. The graphic below is meant to serve…

Oct 11

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The Gary Vaynerchuk Video Most Advertising Agency Execs Don’t Want To See

By Barry Cunningham Destroying Conventional Wisdom

This video is so compelling that I thought it might be interesting to transcribe what I feel to be the high points in a blog post. The video features two of my favorite people in social, Gary Vaynerchuk and Bonin Bough. The video starts off with a winner. When Bonin…

Oct 11

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Why Is Your Agency Not Creating Any Content For Your Brand?

By Barry Cunningham Creative Disruption

I keep asking myself this question over and over. I don't understand why the concept of content creation, contextually relevant content that is, has not been a priority for a lot of brands and their agencies. A recent study states that a mere 46% of companies produce any real content.…

Oct 10

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A Picture Of A Hamburger Isn’t Content!

By Barry Cunningham Creative Disruption

What does a hamburger look like to you? It may look delicious. It may be colorful. But it's not content. It certainly doesn't tell a story. So why would you foist off a picture of a hamburger as content...over and over again? You can post one tomorrow, you can post…

Oct 10

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The Barry Cunningham Show | Episode 4

By Barry Cunningham Podcast

Welcome back to the Barry Cunningham Show with my co-host, Mike Killi. (Episode 4 audio file is below...running time is 1 hour and 52 minutes) Follow us on Twitter! Have you ever heard someone say that "they do social"? What does that mean? It seems everyone is telling every business…

Oct 07

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Joyce Evans Of Fox29 Maybe You Shouldn’t Have Tweeted That

By Barry Cunningham Creative Disruption

In her best George Costanza voice, Joyce Evans of Fox29 in Philadelphia is probably asking herself... "should I not have done that...was that wrong?" Evans sent out a very off-color tweet that made her famous on the Interwebs, but for all the wrong reason. Here's her tweet: “Thought ‘Breaking Bad’…

Oct 07

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Who Is Really Clicking On Banner Ads?

By Barry Cunningham Destroying Conventional Wisdom

There are out of touch advertising agency executives around the country this morning waking up, drinking their morning cup of coffee, noshing down that sugar laden danish, looking at display ad numbers from over the weekend and they're contently smiling. So happy with their 99% failure rate...(yeah some actually revel…

Oct 05

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Food Trucks And Social Media |10 Tips

By Barry Cunningham Destroying Conventional Wisdom

The craze of food trucks and mobile dining has continued to be a growing business even beyond the novelty stage. Owning and operating a food truck is the same as running a bricks-and-mortar business. Which means marketing via social media is an absolute must. With food trucks driving most…

The Musings of a Social Media Superhero!

Halloween Videos That Rocked Social Media

Why Is Your Agency Not Creating Any Content For Your Brand?

Joyce Evans Of Fox29 Maybe You Shouldn’t Have Tweeted That

Who Is Really Clicking On Banner Ads?

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