Blog | Barry Cunningham

Nov 27

10 Reasons To Thank Your Advertising Agency For Running Your Social Media

By Barry Cunningham Destroying Conventional Wisdom

As we gather with friends and family to celebrate Thanksgiving, I suggest that you take a moment and give thanks to the advertising agency that is managing your social media for you. They do such a yeoman's job keeping your brand relevant that taking a moment to reflect upon their…

Nov 24

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Charlie Daniels Band Social Media Audit

By Barry Cunningham Social Media Audits

Today I will be doing a very different social media audit. As I turn to a heavy concentration of entertainment and sports in my business endeavors, today I'm performing an audit on a fella that I've listened to for decades and have had the distinct pleasure of successfully doing business…

Nov 22

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Trent Reznor & Nine Inch Nails Show How Social Media Is Done!

By Barry Cunningham Destroying Conventional Wisdom

Trent Reznor who fronts the band Nine Inch Nails, showed how powerful social media can be. Using Twitter and an iPhone app, Reznor showed the power of an authentic social media engagement. What happened at a recent concert transcends the run of the mill Facebook or Twitter response. What we…

Nov 18

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The Barry Cunningham Show | Episode 5

By Barry Cunningham Podcast

It's been a few weeks since our last show as Mike and I have been absolutely swamped, but we're back!! Today's show is a bit different. Mike and I had a lot to say so we went on a sojourn on our own today. 90 minutes of pure contextually relevant…

Nov 09

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Kool-Aid Social Media Is Successful? Really?

By Barry Cunningham Social Media Audits

Kool-Aid Says Their Social Media Marketing Is Great...But What Numbers Are They Looking At? I just read an article on Kool-Aid's social media prowess and it left me shaking my head. Why are so many trade publications giving brands hi-fives for their social media efforts when in reality, things aren't…

Nov 08

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Home Depot’s Social Media Monkey Business

By Barry Cunningham Creative Disruption

Home Depot Social Media Racist Tweet Scandal: Home Depot Allows Offensive Tweet To Be Posted. Fires Employee and Agency I'm not one who is one of those people you see these days that throws around the racist label frivolously, but what Home Depot recently posted on Twitter certainly is indeed…

Nov 06

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Is The RFP Response The Way You Garner New Business? Why?

By Barry Cunningham Destroying Conventional Wisdom

Are you still playing the cat and mouse game of chasing down RFPs to obtain new business? Then I have one question. Why? I guess if you do a lot of government work it might be a necessity, but in today's increasingly digital marketplace, is it really necessary to be…

Nov 03

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Social Media Activation For Performing Artists

By Barry Cunningham Social Media For Touring Acts

Jerry Garcia must be looking down and smiling at the socially driven marketplace that we're now in. Jerry was social media, before there was a social media. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they…

Nov 01

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Facebook Failing Marketers? It’s Not Facebook’s Fault

By Barry Cunningham Creative Disruption

The video above was filmed after I read an article in Forbes today that said Facebook was failing marketers. The article was written as an open letter to Mark Zuckerberg. The article was well written and it touched on a some very good points regarding marketing on Facebook. One of…

Oct 28

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DiGiorno Pizza Wins As Other Pizza Chains Drop The Social Media Ball With Nate Burleson

By Barry Cunningham Destroying Conventional Wisdom

There was a huge opportunity for the big pizza chains yesterday and they were beat to the punch in dramatic fashion. What were the social media teams of the "other" pizza chains doing? They got beat out by a pizza maker that doesn't even deliver. A pizza chain that prides…

Oct 27

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The Concept of Traditional Advertising Driving Social Media

By Barry Cunningham Creative Disruption

I've heard that there's a mantra being uttered by some advertising agencies that we use "traditional advertising to drive social media". This could indeed be a worthwhile concept if advertising agencies actually advised their clients to do this and took it beyond the mantra stage. I for one am so…

Oct 24

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Tide Halloween Vine Videos Are Great, But No One Is Watching!

By Barry Cunningham Creative Disruption

I'm so over the Vine craze. Can we just call it now. Vine videos are great, they're funny (sometimes) and many can be artistic and even creative, but the fact of the matter is, people don't seem to really like brand produced Vines. Yes, I've read the news. I've seen…

The Musings of a Social Media Superhero!

Is The RFP Response The Way You Garner New Business? Why?

Facebook Failing Marketers? It’s Not Facebook’s Fault

Tide Halloween Vine Videos Are Great, But No One Is Watching!

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