Blog | Barry Cunningham

Feb 07

Duck Dynasty Clan Buys Title To NASCAR Race

By Barry Cunningham Social Media News

Look what we just bought. We’ve got ourselves a race! #DuckCommander500 @TXMotorSpeedway pic.twitter.com/3gS74D98Xc— Willie Robertson (@williebosshog) February 6, 2014 Say what you want about the Robertson family from Duck Dynasty fame. But at the end of the day, don't let your judgment blind you to the fact that these guys…

Jan 27

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Stop Talking About The Oreo Tweet. It’s All About Arby’s

By Barry Cunningham #SocialTV

Last night's Grammys broadcast wasn't all that memorable from a musical perspective. Although the performance by Nile Rodgers, Daft Punk, Stevie Wonder and Pharrell was truly awesome. Those of us in social media marketing will remember last night's Grammys as the night the Oreo tweet was dethroned as the Tweet…

Jan 25

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The End Of Social Media As We Know It

By Barry Cunningham Social Media News

The speed of change in culture, marketing and media is accelerating. I'm not a gloom and doom kind of guy. Perhaps with the lone exception being when I think about how many traditional advertising agencies are handling social media and accordingly what may lie ahead for them. I don't walk…

Jan 23

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Who Wants David Beckham’s Underwear On Super Bowl Sunday?

By Barry Cunningham #SocialTV

Social television is getting quite intimate. Retailer, H&M is going to utilize the Super Bowl as a springboard to launch their new collection of David Beckham Bodywear. However this product launch allows you to actually participate. This just may indeed be the integration of advertising and social media that marketing…

Jan 20

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Global Village Duluth – Assholes Of The Week!

By Barry Cunningham Rant Memes, Uncategorized

Seriously. I just wrote that. Why? If the owners of this podunk store can exercise their 1st Amendment rights, so can I. So what did they do? Well, they've attempted a bit of real time marketing. However, they failed miserably. In fact, I'd be surprised if their storefront lasted the…

Jan 20

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Why Do People Share Content On Social Media?

By Barry Cunningham Creative Disruption

If you're involved in marketing you undoubtedly utilize social media to try and connect with your audience., The big social networks, Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn etc..., can be veritable goldmines if utilized correctly. But it often appears that "correctly" is a matter of opinion, instead of founded on…

Jan 19

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Devil Baby Attacks New York And Scores Huge On Social Media

By Barry Cunningham Social Media News

You can see many things walking the streets of New York City. Over the years many villains and scary creatures (and people), both real and imaginary, have wreaked havoc in Manhattan. But I don't think anyone's ever seen a baby terrorizing the Big Apple. Until last week that is. In…

Jan 17

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Katy Perry Kills It On Social Media With Prismatic Concert Tour Announcement

By Barry Cunningham Social Media For Touring Acts

A couple of months ago I noted the social media prowess of Katy Perry. I was impressed then and I'm even more impressed today. Her social team is absolutely killing it! Perry scored huge social points with her fans when she recently "crowdsourced" a video to launch her new "Prismatic"…

Jan 15

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Being Part Of The Herd Isn’t A Sound Social Media Strategy

By Barry Cunningham Destroying Conventional Wisdom

I'm not going out on a limb in stating that many in marketing have probably heard of the Law of Diffusion of Innovation. He didn't create it but Simon Sinek brought it to life for me. The birthing of the Law of Diffusion of Innovation over 50 years ago, is…

Jan 14

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Protected: Christian Lindholm Interview Worksheet

By Barry Cunningham Uncategorized

Jan 11

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Protected: Applebee’s Interview Request Form

By Barry Cunningham Uncategorized

Jan 08

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Sports, Social Television and Social Media (Infographic)

By Barry Cunningham #SocialTV

I've previously mentioned (guaranteed actually) that I believe social media marketing efforts for 2014 will begin to be more be focused on sports and entertainment and the integration of brand partners. Accordingly, I've been doing a lot of research and I'm finding that it appears the basis for my change…

The Musings of a Social Media Superhero!

Global Village Duluth – Assholes Of The Week!

Protected: Christian Lindholm Interview Worksheet

Protected: Applebee’s Interview Request Form

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