The brand newsroom became all the rage over the last 18 months or so. But for all of the warrooms and command centers that popped up, there are still many brands and agencies who haven't taken advantage of the power of content. Recently, Jonah Peretti from Buzzfeed told The Drum…
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Dunkin Donuts opens first store in over a decade in California I'm not sure if this was a sponsored video on Buzzfeed, but if it wasn't, it should definitely have been one. What resonates most with people on social media? Yup, word of mouth. And what makes word of mouth…
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The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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“I prefer to be true to myself, even at the hazard of incurring the ridicule of others, rather than to be false, and to incur my own abhorrence.” ― Frederick Douglass That's a powerful quote. I try to live by it. I have to admit that sometimes it's very hard…
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"The first step towards getting somewhere is to decide you’re not going to stay where you are.” - John Pierpont Morgan That quote by J.P. Morgan is incredible. I'm not usually one for quotes, but this one came to me at the right time. Over the last few months, I've…
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According to a recent report by the sponsorship think tank, IEG, sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year. It's mind boggling to think that over half of a billion dollars is being funneled to…
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From a recent article on Lost Remote: “This study again confirms to advertisers that attention is turning away from the TV towards second screen devices, especially during commercial breaks,” said Dr. Andreas Schroeter, co-founder and COO of wywy. “Nearly half of the TV viewers use their tablet or smartphone to…
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Have you ever heard the old adage, if it was a snake it would've bitten you? I'm sure you have. It was a quite popular admonition from my Mom. If you haven't heard this, it means when you're looking for something it's actually hiding in plain sight and you completely…
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Do you realize that some people are growing up not knowing what a typewriter is? Those of us who may have a little gray around the temples know them well. We relied upon them for our term papers and it's the way the great writers of our day created their…
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There are a lot of agencies working for brands trying desperately to "capture" the social media user. Many are stuck in the mentality that they need to extract leads from their social media efforts. We're no longer leads. We're not rats running through your sales funnel. Here's some breaking news.…
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Many brands have entire rooms filled with staffers trying to come up with ways to engage an audience. Some have warrooms. Some have copywriters. Many have legal eagles peering over their every move. Almost all have EVP's hosting meeting after meeting to come up with ideas and something called "content…
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Shakira is promoting the World Cup in grand fashion on social media. With her 25 million followers on Twitter, 3 million followers on Instagram, 4.4 million subscribers on YouTube, and whopping 96 million fans on Facebook, she's a mighty force on social media. And she's using it to call on…
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I'm looking to start a new feature here. I'm going to be seeking out cartoons and memes that speak about social media and how the ruse is spreading. It's fun to see that some clearly see what's going on. It makes you feel a bit more hopeful for the industry.…
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By now, just about everyone in the advertising and marketing world has heard about the article that Business Insider ran regarding the 45 day process that digital design and advertising firm, Huge, allegedly took to post a tweet for their client, President Cheese. I'm not writing this to have any…
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This film came out last year, but I just had the opportunity to see it last night. I stumbled upon it and had to cancel dinner plans. It was that compelling. Porter Gale starts off the movie, "The Naked Brand" with a very provocative statement. Obviously many advertising agency types…
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