Blog | Barry Cunningham

Sep 10

Tumbledown Trails Golf Course 9/11 Golf Promotion…Really???

By Barry Cunningham Destroying Conventional Wisdom

Tumbledown Trails Golf Course please leave the marketing to the professionals. I suck at golf and if I wanted to get better, I would hire a plumber to show....oops..if I wanted to get better I'd hire a professional golf instructor. Now listen up. I know you meant well. I doubt…

Sep 09

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Jesse Redniss Asks: How Do You Measure The Success of Social TV?

By Barry Cunningham #SocialTV

In case you don't know him, Jesse Redniss is arguably the preeminent authority and voice regarding social television. Jesse is an Emmy Nominated multi-platform storyteller & Senior Vice-President of Digital for the USA Network. As you can tell by his appearance in the video above with Brian Solis, he has…

Sep 06

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Kenneth Cole Responds To Social Media Backlash Over Tweet

By Barry Cunningham Creative Disruption

Kenneth Cole took to Instagram to address the firestorm of activity that ignited after he published the following Tweet: "Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear — Kenneth Cole (@KennethCole) September 5, 2013 His Tweet launched a massive response but it may…

Sep 05

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The Barry Cunningham Show | Episode 2

By Barry Cunningham Podcast

We're back again with the second installment of the Barry Cunningham Show. As always, I'm joined with my co-host, Mike Killi. ( connect with Mike Killi on Twitter ) Today's show features an insightful interview with Rick Wion, the head of social media for McDonald's USA. Rick really dropped some…

Sep 03

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White Castle “Hires” Retired Chicago Bear Anthony “Spice” Adams | Case Study

By Barry Cunningham My Work

UPDATE: This promotion is a finalist for a Shorty Award for the Best Use of Video In A Social Media Campaign .Former NFL player, Anthony "Spice" Adams retired in a very unconventional fashion. Instead of the fanfare and limelight of an ESPN interview, he and his wife took to a…

Sep 03

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Test Post Only For Magazine

By Barry Cunningham Services

ended only for the named person or entity to which it is addressed and contains valuable business information that is privileged, confidential and / or otherwise protected from disclosure. If you received this email in error, any review, use, dissemination, distribution or copying of

Sep 02

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Party City Tackle Hunger | Taste of the NFL | Case Study

By Barry Cunningham My Work

The Challenge: Party City created a partnership tie with the Taste of the NFL to raise money for the non-profit group for future benefit to the food bank, Feeding America. The task was to build awareness socially for the brand. It was important to make sure that the promotion not…

Sep 02

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Papa John’s Joins Tackle Hunger Promotion | Case Study

By Barry Cunningham My Work

The Challenge: Papa John's Pizza has been mired in negative publicity for quite some time. The bad press however wasn't buzzing about their product, but rather because of some perceived bad political remarks made by the founder, John Schnatter. I was tasked with showing that "Papa John's Cares" and I…

Sep 02

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Florida Panthers EA Sports NHL 14 Cover Promotion | Case Study

By Barry Cunningham My Work

The Challenge: To drive fans to vote for the players nominated by the Florida Panthers to be in the running to compete players from across the league to be on the cover of EA Sports NHL 2014. The Idea: Content! Create compelling content showing the players in a different light…

Aug 29

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When Is A Car Commercial Not A Car Commercial?

By Barry Cunningham Destroying Conventional Wisdom

This is an amazing video. It's thrilling, it's got amazing cinematography, the music is compelling and it makes you watch until the end. And it doesn't have one spoken word or overlay. It seems that Ford has now taken a page from Red Bull and is making it work for…

Aug 24

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The Barry Cunningham Show | Episode 1

By Barry Cunningham Podcast

Welcome to the Barry Cunningham Show with co-host, Mike Killi. This is the first show! We had a blast making it and it's only going to get better. We've got some really interesting guests lined up so make sure you follow Barry and Mike on Twitter to hear announcements of…

Jul 31

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Spotlight | Scott Becher – Sponsorship Expert Details The Papa John’s Football League Deal

By Barry Cunningham Destroying Conventional Wisdom

When you're re-creating the way sponsorships are being done, a lot of people in the business want to hear how you're doing it. So I took some time today to speak with Scott Becher, the wunderkind sponsorship wizard of zSports and Entertainment, the promotional arm of Zimmerman Advertising. Question: What…

The Musings of a Social Media Superhero!

Tumbledown Trails Golf Course 9/11 Golf Promotion…Really???

White Castle “Hires” Retired Chicago Bear Anthony “Spice” Adams | Case Study

Test Post Only For Magazine

Party City Tackle Hunger | Taste of the NFL | Case Study

Papa John’s Joins Tackle Hunger Promotion | Case Study

Florida Panthers EA Sports NHL 14 Cover Promotion | Case Study

When Is A Car Commercial Not A Car Commercial?

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