Barry Cunningham

Jan 03

You Won’t Have To Run Around Naked If You’re Good At Social Media

By Barry Cunningham Social Media News

Nick Symmonds knows the power of using social media to promote his personal brand and that of his corporate partners. Symmonds is an Olympian and five-time national track champion in the 800 meters, but he lost his gear sponsorship with Nike at the end of the year. While he did…

Jan 01

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SFX Entertainment Legitimizes Electronic Dance Music With Major Sponsorship Deal

By Barry Cunningham Social Media For Touring Acts

EDM or "electronic dance music" is rapidly becoming a force on the festival scene and as might be expected, where the audience goes, so too goes the money. EDM has always been looked at as being on the fringe for most brands, but as its popularity skyrockets, Madison Avenue is…

Dec 29

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The 10 Worst Social Media Fails of 2013

By Barry Cunningham Social Media News

The 10 Worst Social Media Fails of 2013 also includes two very honorable mentions. The ONLY reason that they didn't make the Top 10 is because they weren't made by brands. This is a long list so let's get right to it. Honorable Mention Number 1: The White House and…

Dec 22

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The Barry Cunningham Show – Episode 6

By Barry Cunningham Podcast

As we drop the curtain on 2013, this will be our final show of the year. Mike and I want to wish you and yours a very Merry Christmas and a safe and prosperous New Year! Please follow us on Twitter! We'd greatly appreciate it. In today's episode, we discuss…

Dec 21

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Good To Know That IAC’s Justine Sacco Won’t Be Infected With AIDS

By Barry Cunningham Social Media News

In yet another example of finger to keyboard disease, Justine Sacco the head of Public Relations for digital giant IAC, has provided the Internet with another Twitter faux-pas. Here is the tweet in all it's glory! Speechless! This leaves me with my mouth hanging wide open. Thank God that Justine…

Dec 16

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Beyoncé’s Social Media Album Release

By Barry Cunningham Social Media For Touring Acts

"I wanted the people to hear the songs with the story" "I miss that immersive experience." "It's important that we made this an experience" "I wanted everyone to see how personal everything is to me" Beyonce released her fifth studio album last week. While noteworthy in its own right, what…

Dec 13

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White House Social Media Team Blows It Big Time!

By Barry Cunningham Social Media News

Spaghettios, Home Depot, Pepto-Bismol and many others have shown how us what happens when you have a social media team that may be incompetent. We've come to expect such things from brands and advertising agencies. But shouldn't we have a higher expectation from the most powerful brand in the world?…

Dec 06

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Century 21 Amazon Drone Landing Pad

By Barry Cunningham Destroying Conventional Wisdom

Are you friggin kidding me?? A real estate company did this? Wow! yes! This is real-time marketing! This is content marketing that goes beyond the crappy Facebook post or horrendous tweet. As detailed in AdWeek, this timely work isn't the first real-time marketing opportunity taken by Century21. Roughly the size…

Dec 05

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Some Brands Are Hearing “Taps” Play On Facebook

By Barry Cunningham Creative Disruption

Captain John C. Tidball, of the West Point Class of 1848, started the custom of playing "Taps" at military funerals. Another lesser-known legend about "Taps" is that of Lieutenant William Waid paying saloon-keepers to shut off the taps to the kegs in a bar. In any event, the playing of…

Nov 30

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Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook Book Review

By Barry Cunningham Creative Disruption

Content is king, context is God...and then there's effort... If you're involved in social media in any capacity, you've undoubtedly heard (and hopefully engaged with) Gary Vaynerchuck. (garyvee on Twitter). And if you've engaged with him any time in the last couple of months, you also know that he has…

Century 21 Amazon Drone Landing Pad

Some Brands Are Hearing “Taps” Play On Facebook

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