Barry Cunningham

Dec 06

Stop Trying To Convince People!

By Barry Cunningham Destroying Conventional Wisdom

How many entrepreneurs, business owners, brand managers and CMO's toil daily trying to convince consumers to buy their stuff or do business with them? Way too many. I'm working with people who are in the advertising industry and I hear the same old shit being pumped out onto the masses…

Nov 29

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Pat Patregnani CEO of BikeStreet USA Giving Away 1000 Bikes To Needy Children

By Barry Cunningham Destroying Conventional Wisdom

We all hear about advertising agency execs being the type of people that would eat your children and only care about how much money they can make. Not that there is any problem with making money. After all, I'm a card carrying Capitalist myself. But when an ad exec goes…

Nov 27

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“Every Black Superhero Needs A Theme Song”

By Barry Cunningham The Formative Years

"Every Black Superhero Needs A Theme Song" - John Slade "I'm Gonna Git You Sucka" circa 1998 I bet you landed here expecting to read the same old, boring "about me" page. While you still may find it boring, you won't find my story ordinary. I'll excuse you if you…

Nov 26

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Dumb Ways To Die | Kind Of Sick But So Innovative

By Barry Cunningham Destroying Conventional Wisdom

This was a video created by the people over at the agency McCann Melbourne for the Melbourne Metro. In just a week or so since they published the video it has notched nearly 26 Million views. Now be careful. If you watch this you may be humming it all day…

Nov 25

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Real Time Marketing Is An Opportunity Not To Be Missed

By Barry Cunningham Creative Disruption, Destroying Conventional Wisdom

"Every consumer is their own media company". Shiv Singh, Global Head of Digital, PepsiCo Social media puts you in a position to speak directly to your customers about things that THEY are interested in when they are interested in them. As Shiv says... Marketers will have to shift from traditional…

Nov 25

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Somebody Needs To Tell Notre Dame That There’s No ROI On Twitter!

By Barry Cunningham #SocialTV, Creative Disruption

As a life long Notre Dame fan, I was ecstatic when the time ran out and we were still standing undefeated. It's been a very long 20+ years since the Golden Domers have made a trek to be a part of a national championship game. And being that I live…

Nov 25

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Automated Tweets Suck!

By Barry Cunningham Creative Disruption

There's not much more I can say other than that. If you don't have the time to be authentic, don't tweet. Twitter is about being real. It's about joining or creating a conversation. Nobody wants to have their Twitter stream clogged with spammy sludge.

Nov 18

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The Kind Of Client Presentation You’re Probably Used To…

By Barry Cunningham Destroying Conventional Wisdom

The Kind Of Client Presentation You're Probably Used To...and will never see from me! I have to apologize in advance. You see, I really feel your pain. You've probably sat through quite a few presentations that resemble the one parodied in the video above. Don't worry, you're not alone. A…

Nov 18

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Do I Really Care What You Think?

By Barry Cunningham The Formative Years

Now there's a somewhat bombastic title to start off a new blog. But then again, this isn't your usual "About Me" page. Some people on the Interwebs write "about" pages without really telling you what they're actually all about. I'm going to try my best to avoid that problem. But…

Stop Trying To Convince People!

Pat Patregnani CEO of BikeStreet USA Giving Away 1000 Bikes To Needy Children

“Every Black Superhero Needs A Theme Song”

Dumb Ways To Die | Kind Of Sick But So Innovative

Real Time Marketing Is An Opportunity Not To Be Missed

Automated Tweets Suck!

The Kind Of Client Presentation You’re Probably Used To…

Do I Really Care What You Think?

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