Barry Cunningham

May 12

Gary Busey Makes A Better Client Presentation Than You Do!

By Barry Cunningham Rant Memes

Everyday we all run into the stupidest shit you can imagine when we see people pitching clients. Some of the stuff we hear about just leaves you shaking your head. So today, I'm kicking off a new feature called "Rant Memes". I'll be posting memes that I receive from current…

Mar 25

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Anthony Adams Retires From Football At White Castle

By Barry Cunningham Creative Disruption

What happens when an NFL player announces his retirement in an amusing YouTube video filmed in impromptu fashion at a local restaurant? Instant worldwide buzz! Anthony “Spice” Adams filmed a comedic video at a local White Castle restaurant and retired from the NFL in grand fashion. Once the video was…

Mar 16

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Why Do So Many Brands Still Not Understand The Social Economy?

By Barry Cunningham Destroying Conventional Wisdom

Love this video but if you're in traditional media....you might not want to watch this video. This video is an hour long and if you're marketing or advertising in this social economy you need to watch this, rewind it and watch it again. If you're a brand who worries about…

Feb 20

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Taste It Before You Serve It!

By Barry Cunningham Destroying Conventional Wisdom

Back in the day, Kings had food tasters. The duty of the "taster" was to eat some of the food prepared for the king and if the taster died, then the king would know that he needed to order something different off the menu. Today we call those people focus…

Feb 17

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WTF Is A Marketing Campaign On Social Media?

By Barry Cunningham Destroying Conventional Wisdom

WTF Is A Marketing Campaign On Social Media? Seriously. I find myself shaking my head when I hear brands trying to overtly sell shit on social media. Sure, #SocialMedia does have a purpose for allowing you the opportunity to sell, but you have to EARN the right to sell to…

Jan 05

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Dinosaurs Are NOT Extinct…They’re Just Hiding In Some Ad Agencies

By Barry Cunningham Destroying Conventional Wisdom

THIS is innovative AND brave. Most of what passes as traditional advertising is not. The reason I think that more advertising isn't innovative is because there are too many dinosaurs preserving the status quo. Before I get a bunch of emails from people, let me just say that I'm not…

Dec 13

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The Pope Is Rocking It On Twitter

By Barry Cunningham Creative Disruption

Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart. — Benedict XVI (@Pontifex) December 12, 2012 I really don't care what your religious affiliation is, you have to admit that this…

Dec 11

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Are Networks Signaling The End Of Commercial Advertising As We Know It

By Barry Cunningham #SocialTV

Sorry about the horrible video above, but I had to move quickly. No time to set up the DSLR & the tripod. Had to stop eating dinner, do a quick smartphone shoot and some quick editing. My message is more important than my production in this instance. Why? Because I…

Dec 11

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Jimmy Fallon Uses Twitter To Crowdsource Lincoln Super Bowl Commercial

By Barry Cunningham #SocialTV

Jimmy Fallon Uses Twitter To Crowdsource Lincoln Super Bowl Commercial I'm not sure this qualifies as #SocialTV. It certainly isn't Brandtailing, but it just might be Socialtailing. Maybe it doesn't need a label. Maybe it's just cool. Thanks for the tweets! Now it’s time to write the Lincoln MKZ commercial.…

Dec 09

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Could The Evolution Of Brandtailing Be “Socialtailing”?

By Barry Cunningham Creative Disruption

If you're in advertising or marketing, you probably have heard how Jordan Zimmerman birthed a concept he called "Brandtailing" and used that concept to build a billion dollar company, Zimmerman Advertising. What is Brandtailing? CNN Money had a very good description. You see most advertising agencies "want you to remember…

Dec 09

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“People Don’t Buy What You Do, They Buy Why You Do It”

By Barry Cunningham Creative Disruption

Inspired leaders think from the inside out. Simon Sinek has codified a very simple, but amazingly brilliant tenet. I could write a long 1,000 word post here but I won't. Because I think it's more important that you watch this video 2 or 3 times and take notes. I watch…

Gary Busey Makes A Better Client Presentation Than You Do!

Anthony Adams Retires From Football At White Castle

Why Do So Many Brands Still Not Understand The Social Economy?

Taste It Before You Serve It!

The Pope Is Rocking It On Twitter

Could The Evolution Of Brandtailing Be “Socialtailing”?

“People Don’t Buy What You Do, They Buy Why You Do It”

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