Barry Cunningham

Jul 13

Should You Have More Than One Twitter Account?

By Barry Cunningham Destroying Conventional Wisdom

I hope you found some value in the video above. The reason I decided to make the video is because a friend told me that someone told her to maintain separate Twitter profiles. She was told to create a separate Twitter account for her new business. After speaking with my…

Jun 28

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Socially Led Brand Building … Why It’s Important And Why Your Agency Can’t Make It Happen

By Barry Cunningham Creative Disruption

In order to have a socially led brand, you have to focus on making sure that you outline a clear cohesive social strategy that you either execute in-house or via a competent agency that is immersed in social. If you choose to operate within your own organization, you have to…

Jun 26

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Amplifying Human Potential and Why Brands That Care Will Win

By Barry Cunningham Creative Disruption

Differentiation is an obsolete concept. Coming up with a message doesn't make your brand different. You're merely trying to convince the consumer that you're different. But let's be realistic. Is there a whole heck of a lot of difference between one product on the shelf than the other? A brand likes…

Jun 16

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It’s Not In My Job Description

By Barry Cunningham Creative Disruption

It's Sunday. Not just any Sunday, but it's Father's day. With the brunch over, the cards read and the new socks tucked away, it's time for some content publication. Why? Because I have to. In order to stay relevant I have to continue to publish as much content on as…

Jun 08

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Do You Want To Learn Twitter?

By Barry Cunningham The Formative Years

Quick Note: I wrote this a year ago on one of my other sites and as I build my new presence here, I wanted to move it over and re-post it. As this was written over a year ago, some of the links may no longer be active, but the…

Jun 08

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Producing Massive Social Content IS Gary Vaynerchuk’s Strategy

By Barry Cunningham Destroying Conventional Wisdom

If you follow Gary Vaynerchuk you know he's the real deal. If you don't...then you should. No excuses. In a recent article on Forbes he talked about his revised social strategy. It's basically an amplification of his previous strategy and if you're reading this then you have to admit that…

May 30

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Content Is Currency … Today’s Brand Managers and CMOs Need To Understand This

By Barry Cunningham Destroying Conventional Wisdom

The branded content experience is the currency of convergence. By creating content that tells a compelling story builds a relationship and brings the consumer closer to the transaction. "We have moved from the era of marketing via communication to now marketing via conversation." Those brands that understand this are winning…

May 28

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Papa John’s Social Media Promotion Activated And Executed Like A Boss!!

By Barry Cunningham Creative Disruption, My Work

When you get involved in executing a social media promotion, it really makes you feel good when it all comes together successfully. When you sacrifice a 4 day holiday weekend, and your team sacrifices their holiday weekend, it's just that much sweeter. This event was a case study in how…

May 18

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Vine Videos Are Trending…But Will Brands Find Any Value?

By Barry Cunningham Destroying Conventional Wisdom

Vine videos are the talk of Twitter now, but is anyone looking at the data? Do they hold any value for brands looking to market to their audience? Is YouTube a better bet for the allocation of brand resources? Let's look at some numbers. A recent study by Unruly found:…

Should You Have More Than One Twitter Account?

Amplifying Human Potential and Why Brands That Care Will Win

Do You Want To Learn Twitter?

Producing Massive Social Content IS Gary Vaynerchuk’s Strategy

Content Is Currency … Today’s Brand Managers and CMOs Need To Understand This

Vine Videos Are Trending…But Will Brands Find Any Value?

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